All business owners are faced with the same basic problems. These problems may be more prominent in certain businesses than in others, but they still exist.

Marketing may seem to be a limited problem in a physicians practice.  The demand for medical care is very inelastic. So why advertise or try to increase "sales".  In 1999, Americans spent 260 billion dollars, out of their pockets, for medical care.  Target these patients and you could increase the flow of non-insurance profits.  

Why not target the most desirable procedures and patients.  Marketing can help you do this.   

• I don't have enough Sales/Patients.
• My people don't know how to sell.
• My people don't know what to say to customers.
• I don't know how to advertise.
• Not enough people come to my practice.
• I don't know what my sales will be from month to month.
• I'm not sure I should advertise.
• I do most of the work myself

• Insure that your sales process is reaching your most profitable customer.
• Get to know who your customer is and direct your marketing to that customer.
• Design and effective advertisement direct to your most important customer.
• Create an image for your practice to attract more customers.
• Determine the most effective placement of your ads.
• Track and evaluate the results of your advertising.
• Develop responses to your customers most asked questions.